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SHELLEY NOVOTNY
Unifying Fashion, Art & Sustainability
Creative Services
Wearable Art and Costumes
Unique, one-of-a-kind, handcrafted garments, including custom-designed headdresses, hats, crowns, and headbands. Distinctive themed accessories and props tailored to your vision.
Curated Sustainable Fashion
Gently used and pre-loved, unique, artisanal, timeless and vintage items. Signature designs and collections for everyday wear and special celebrations.
Intuitive Styling
Custom bespoke backdrops for pop-up photoshoots. Comprehensive styling services for photographers and their clients, including custom designs and set elements. of your services
Interactive Art Experiences
Hands-on creative workshops and artistic experiences. Collaborative projects and community showcase through exhibits and installations.
Make a Positive Change
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Buy Less and Choose Quality Over Quantity
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Opt for Secondhand Shopping
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Support Ethical and Sustainable Brands
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Wash Clothes Responsibly
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Repair and Upcycle Clothing
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Participate in Clothing Swaps
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Avoid Fast Fashion
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Educate Yourself on Sustainable Fashion
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Use a Clothing Rental Service
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Recycle or Donate Unwanted Clothing
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Research Brands
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Demand Transparency
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Support Certifications
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Clothing Swaps
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Fashion Repair Cafes
Artistic Alchemy
Feel inspired, empowered, and connected to your true essence.​ Embrace a hidden aspect of your inner self in a world of enchantment, feeling beautiful, authentic, and rejuvenated.
Wearable art, costumes, headdresses, garments, accessories, and props handcrafted by Shelley Novotny seamlessly find their place within the enchanting realm of fantasy photoshoots called the Magick Experience.​​
​Let us transport you to a new realm where imagination reigns supreme, and the bonds of creativity and collaboration intertwine. It's a place where you will be inspired, empowered, and connected to your true essence as we redefine true beauty, nurturing personal growth to make a lasting impact in your life. ​​
Prepare to be captivated in an unforgettable, immersive fantasy photoshoot experience where imagination knows no bounds and dreams come to life.
Coming Up
About Me
ROOTS IN NATURE
Shelley Novotny’s artistic journey is deeply intertwined with the natural beauty of Wisconsin’s Northwoods Walking through wooded trails, gathering treasures and indulging in the cycles of the four seasons— has instilled in her a reverence for the environment and a desire to protect it.
Drawing from the textures, scents and colors her work reflects a profound appreciation for nature and respect for the environment. This significantly influences her artistic endeavors. Her use of eco-dyed textiles, recycled materials, and mixed media art reflects her belief in resilience and renewal, showcasing the beauty and potential in everything. She seamlessly blends fashion and art, creating garments, accessories, and props that celebrate life and transformation. Shelley has an appreciation for the natural world.
AWAKENING AS A SUSTAINABLE ARTIST
Shelley’s connection to nature became an outlet to ground herself and chase her muse. Shelley began incorporating more natural elements into her art. As she became more aware and concerned about the environmental impact of fashion, she educated herself to adopt more sustainable practices in her life. Shelley works to include a wider variety of discarded materials into new creations. This practice aligns with her lifelong passion to give the vintage, forgotten and discarded and giving them new life. Shelley’s commitment to sustainability extends beyond her art. She organizes eco-friendly events and workshops that educate and inspire others to learn more about sustainable practices, create with purpose and connect with the earth.
THE ART OF REBIRTH AND INTENTION
Guided by the sacred energy of Shakti, Shelley infuses her work with intention and mindfulness. She is a visionary living her soul purpose. Her ongoing journey is a legacy of creativity, compassion, and a deep respect for the earth, encouraging others to live with intention.
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